What is the Swiftarc Beauty Fund?
The Swiftarc Beauty Fund is aimed at supporting insightful and driven founders leading the next wave of beauty companies reinventing and addressing the evolving needs of both more demanding and underserved consumers. Companies that will fit within the Swiftarc Beauty Investment Criteria are digitally-native brands with omnichannel aspirations.
The Fund, LP is made up of an all-female council of five, with a mission “to be deliberate in backing underrepresented founders by fostering a diverse ecosystem and inspiring true industry change.” This focus also includes backing disruptive innovation in Female-Led Beauty and Wellness Brands. The fund aims to be socially conscious in solving the funding issue for female founders and diverse founders.
The Fund is supported by a management team of industry veterans alongside an all-female Beauty Council comprising influential industry, investment, and beauty startup executives to provide a unique and relevant perspective in order to ensure female-led company success. Our mission is to be deliberate in backing underrepresented founders by fostering a diverse ecosystem and inspiring true industry change.
The fund will focus on sustainable beauty, technology-enabled, gender-neutral, and more inclusive brands. The company envisages that it will fund five to seven companies but hopes to increase it to ten. It has started its first venture, funding Alleyoop, a makeup and skincare brand for busy women.
The fund also offers mentorship, peer-to-peer networking opportunities, and training, helping the start-ups with relevant information for their business. An all-female beauty council is to help 100-200 female founders to help them achieve their dreams.
