Amazon’s Black Business Accelerator Program

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What is the Amazon’s Black Business Accelerator Program?

Amazon is launching the Black Business Accelerator (BBA) to help build sustainable equity and growth for Black-owned businesses. The initiative which explicitly targets barriers to access, opportunity, and advancement created by systemic racism across America was created in partnership with our Black Employee Network and a coalition of strategic partners. The Amazon’s Black Business Accelerator Program aims to drive economic equity for Black entrepreneurs, providing them with resources to thrive as entrepreneurs and business leaders. We are inviting Black business owners to explore and participate in this initiative, which provides financial support, business education and mentorship, and marketing and promotion of their brands and products as third-party sellers in our store.

Amber Grant Foundation

Amazon will offer an initial round of $10,000 cash grants, in partnership with Hello Alice. Hello Alice is an organization dedicated to helping entrepreneurs launch and grow their businesses. Hello Alice shares our commitment to helping entrepreneurs launch and grow their businesses.

Available benefits

Financial assistance

  • Access services and grants to help jump-start business growth and customer acquisition. Opportunities include:
  • $500 credit to assist with start-up and operational costs for eligible newly-launched sellers.
  • $400 in Sponsored Products advertising credits to increase exposure for your business.
  • FREE imaging services for up to 50 products to help showcase your products.
  • $10,000 cash grants for select sellers, offered in partnership with Hello Alice, an organization dedicated to helping entrepreneurs launch and grow their businesses.


  1. You must be based in the U.S.
  2. The business must be black-owned. Generally, this means that the business must be at least 51% Black-owned, managed, and controlled.
  3. You must have an Amazon Professional Sellers account.
  4. You must have a physical product(s) ready to promote and sell.
  5. You must have uploaded a valid minority-owned business registration or certification to their account in Seller Central available at the National Minority Supplier Development Council, U.S. System for Award Management, U.S. Small Business Administration, or SupplierGATEWAY, demonstrating the business is Black-owned based on the criteria of the certifying body.